Good Business Intelligence will provide answers to your questions. Great Business Intelligence will answer the questions you wish you had asked. So how do you ensure that your Business Intelligence is great Business Intelligence? The first step is to develop a definitive picture of what you want the BI to deliver. Never lose track of core idea: BI should provide answers to your questions.
Initially, I would advise that you produce a list of dreams and desirables. Ignore whether data is actually available in this first step. A good Business Intelligence professional will often be able to derive information from existing data where it would seem impossible - let them decide what is achievable and what is not. It's extremely common for a BI implementation to highlight the benefit for new streams of data to be collected and stored.





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